16/02/16

Why use a MPR?

 

Why use a MPR?

Media experts studies have compared a text based press release with a MPR and established that a MPR provides:

INCREASED VISIBILITY

•    A MPR extends by 77% the number of views of your brand or company stories

•    MPR pages with relevant images have 94% higher page view rate

MORE PR CONTENT SHARING

•    MPR has a 4 times higher sharing rate than a text-based PR

•    Multimedia contents are much easier to share on social networks

BROADER REACH

•    MPR multimedia contents (photos, videos, backgrounders…) enjoy a broader distribution

•    Each multimedia content can be individually given out using a wide range of multimedia channels (YouTube, Instagram, Pinterest, FaceBook …)

•    MPR multimedia contents are relevant to a vast audience (reporters, bloggers and public at large…)

LONGER LIFETIME

•    A multimedia news release lasts twice as long as a text press release (20 days vs. 9 days)