How to boost your audience with a digital newsroom?


18/10/2018 - Partner since 2015 with ING Bank France, epresspack shares an interview with Florence Hovsepian, Corporate Communications Manager at ING Bank France. Discover the benefits of a 100% online newsroom of epresspack

This interview conducted by epresspack shows how ING Bank France has transformed, thanks to the optimization of content management: X2 the number of tweet impressions on its Twitter B2C compared to the year 2017.

As a subsidiary of the ING Group, the world's second largest savings bank, ING-France had two objectives
  • Have a brand content platform, visible, well referenced, and create an audience around these contents.
  • Boost the image of the brand by valuing all the content produced around economic research for example.


As said by Florence in the interview
“Our newsroom is now much more dynamic and highlights the five pillars of our PR approach, with a pop-up, a registration proposal to engage our audiences to subscribe to our newsletter. With the introduction of the platform, our team conducted a more comprehensive rethinking of our content and communication strategy. We have pushed further the digital approach to media relations and the thinking around its usage”.

Continue to read the interview and get all figures insights: 45 000 unique visitors - tweets impressions X2 etc.