Sanofi group wanted to optimize and digitize their media relations. They were looking for a tool that would be easy to use and would offer multi-channel distribution of their multimedia content. Their goal was to ensure a maximum reach of their company’s news and updates.
Epresspack’s solution was a natural fit for what Sanofi was looking for thanks to its intuitive backend that allows them to manage, publish and distribute their content. The Sanofi PR team reaches journalists through a response HTML email with a summary of their latest release, drive them to the website to gain access to the full content. With epresspack’s included annual service hours, Sanofi can benefit from an extension of their team to help them create unique release templates for some of their sensitive or exclusive releases.